Meet Our Contributors


Jennifer Williams-Baffoe

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Founded in 2009 by Jennifer Williams-Baffoe, Willbaforce Academy has come a long way from its beginnings in East London. When Jennifer Williams-Baffoe first started out, her passion for creative business support, which drove them to start their own business. Some of the institutions that she has worked with include: The United Nations, (International Trade Centre and World Economic Forum), The British Fashion Council, The Mayor of London, The London Development Agency, The African Foundation for Development, The Department for Trade and Industry, The Industry Forum amongst others. We currently work with notable institutions within the arts and creative industries which include University of the Arts London: The London College of Fashion and Central Saint Martins, The Royal Central School of Speech and Drama and The Royal College of Art.


David Jones

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David Jones’ experience in the fashion industry is unparalleled, spanning decades and covering many different aspects of launching and running a successful business. For the past 20 years David has put his wealth of experience to good use, managing his own business consultancy to provide training courses and mentorship to emerging fashion brands. From the age of 14 David began his career as a tailoring apprentice before going on to hold senior management positions within both Aquascutum and The Wallis Fashion Group where he remained for 12 years. Since leaving Wallis in the 80s David has focused on supporting many small organisations to become established, survive and grow into significant businesses such as Karen Millen and Preen, not just here in Britain but also internationally.

David has played an integral role in the establishment and development of several government sponsored initiatives with the aim of supporting emerging talent as well as assisting traditional garment manufacturing within London. David has had an illustrious career and has mentored numerous businesses including our very own Director Jennifer Williams-Baffoe. 

Get to know some of our instructors who will be teaching different courses over time.

Read a bit about them, learn a bit more of who they are and what has pushed them to where they are today.

By getting to know our instructors, you'll be able to find out who fits your style of learning and courses that you want to study. 

For further information, don't be afraid to email us or send us a message through the chat box.

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